With enough website builders and content management systems (CMS) available to fill a book, and almost as many web hosting companies, developing an online platform has never been easier. But therein lies the problem many new bloggers and businesses now face.
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There are more than 7.5 billion people alive at any given moment, and more than half of them are online. This means that, excluding those who don’t have access to the internet (and those too young or too old to use it), almost everyone has some online presence. For many, this may be limited to social media accounts and a smattering of subscriptions, but there are still billions of business websites and personal blogs.
So no matter the nature of your online platform, you need to be smart and resourceful if you want your site to be visible. The days of simply posting online and adding a few keywords are very much long gone. The world of search engine optimization has evolved to a point where even most novices know that there are hundreds of factors that contribute to your ranking. https://realityyellow312.weebly.com/blog/hp-download-printer-drivers-mac.
Some of these factors—especially keywords—are very well known. The problem is, with the rise of voice search, keywords are no longer the dominant SEO tool. Many SEO experts have stepped forward and stated that keywords are somewhat outdated. And while they’re not likely to ever fall away altogether, relying purely on keywords is suicidal. That’s where backlinks come in.
Backlinks are probably one of (if not the) most important SEO factors. Unfortunately, they’re also pretty high on the list of SEO metrics that you don’t have very much control over—but we’re going to help you with that in a moment.
Simply put, a backlink is an external link that directs users’ attention away from one site and to another. You certainly want to include some backlinks in your content, but most importantly you want there to be backlinks acting as an incoming redirection. In other words, you want to have other sites and pages referencing yours with a link.
Backlinks go hand in hand with organic traffic, which is when someone accesses your site or via the search engine's results page (SERP). That’s because search engine website crawlers look for backlinks in particular when building their search engine index, so the platform can better understand how your page(s) are connected. More importantly, the backlinks also tell search engines how your content relates to other websites and pages on the internet. This helps in placing your page on the SERP relevantly so that you can attract organic traffic for the right search queries.
The way search engines index and display your pages is in turn related directly to the quality of your backlinks. All backlinks will help search engines to index your content according to relevancy, of course, but that alone doesn’t have much effect on your ranking.
That’s why it’s important to generate backlinks to and from authoritative websites. These are recognized sites that already rank well for topics similar to your own.
Generating quality backlinks can be hard work, but it doesn’t have to be. Here are 25 ways to build (or earn) backlinks.
1. Internal Backlinks
In our introduction above, we mentioned that backlinks are the term best associated with external links to your site and pages, but internal links also match the term. All backlinks contribute to the way search engines interact with your website because they help the site crawlers used to develop and update search engine indexes understand how your content relates to content on other websites.
Internal links contribute to developing a great user experience because visitors can easily navigate your site and find relevant articles that add to or match the page they’re already viewing. This is paramount in SEO because it allows you to retain visitors: instead of typing in another search query to find additional, relevant information, you’re providing a means for them to find it on your site.
One of the most common ways this will play to your advantage is if your content contains technical terms relevant to your industry. You want readers to understand your writing, but adding a definition to the first instance of every technical term makes for a messy content structure.
That’s why you’ve got another page going into detail on that term because it’s relevant to your industry and your target market. Turning the first instance of a technical term on your page into anchor text containing an internal backlink to the definitions page, you ensure that your readers have everything they need right at hand.
Be careful not to overload your pages with internal links, though. A good rule of thumb is to keep backlinks per page down to below 100, and you want to include external links to the count (you’ll see why in a bit).
2. Guest Posting
It may sound like you’ll just be helping another site build their resources and generate more views for themselves, but this is very much a case of helping each other out. After all, guest posting is very different from ghostwriting. As a ghostwriter, you get no credit for the content whatsoever. But every guest post is entirely credited to the writer, not the hosting site.
Of course, this does help the host site to generate views, but that’s okay for the guest writer because more often than not it includes a backlink to your site. Guest posting is one of those cases where it’s not only about generating a backlink to improve your search engine index ranking for SERPs, which shouldn’t be your only focus at all. This is a great way of getting your name out there, making your content available to new readers and winning increased online visibility. Guest posting, most especially for authoritative sites in your industry, builds your reputation online in a big, big way.
But it can take a long time to find opportunities to create guest posts if you go about it the wrong way. One sure means of discovering fresh, relevant opportunities is to make use of sites like Twitter. By using the search function, you can quickly find authoritative sites that are looking for guest post contributors on a regular basis. Just type “your niche” + guest post (for example “SEO” + guest post) and scan the results for new opportunities.
3. Help A Reporter Out (HARO)
Help A Reporter Out (HARO) is a fantastic online resource for generating backlinks on authoritative news sites. All you need to do is sign up as a source, which takes less than a minute to do, and you’ll get three emails a day every Monday through Friday (at 05h35, 12h35, and 17h35 ET). These are the source requests, which is a list of articles that reporters need information for.
Each one includes a summary (usually the intended headline for the article), the topic category, and the email address of the journalist (which is where you’ll be sending the information to). It will also include the name of the site where the article will be published, the reporter’s deadline, and a description detailing what kind of information they need.
Of course, you’re not going to be able to contribute to every single query. For one thing, there can be over a hundred per email you receive, and not all of them are going to be relevant to your industry. All you have to do is scan through the list to find ones covering your area, and then send a contribution pitch to the reporter’s masked email!
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In your pitch, you’re going to include your answer to the journalist’s query and your contact information—which can include a link to your site.
You’re not guaranteed to get a backlink from every single HARO query you answer because the journalist might not use the information you provide. After all, he/she is going to be receiving many responses, and some may be more relevant than others. But more often than not, you’ll be rewarded with a backlink on a high-ranking site.
4. Blog and Forum Comments
Everybody finds themselves turning to the blogs they follow for information, but sometimes readers want or need something more than what the post has to offer. This is where you step in. Find blogs that cover your industry, whether directly or by posting on some of the products and (or) services that form part of your own, and start following them. There are a lot of reasons for you to do so, and we’ll talk more about them later on in this article, but one of the easiest ways doing so can help you build backlinks is by going through the comment section.
Many bloggers (and we’re including vloggers on sites like YouTube) often invite their readers to ask questions or add their opinions, stories, and ideas in the comment section. Questions are often responded to by the original poster themselves, and most bloggers will try to answer to every comment, but often some of the best answers come from other readers. And this is where you step in.
First off, if you notice there’s information missing or that isn’t covered very well in the post, you can make a suggestive comment providing that information. And by reading through other readers’ questions, you can also find opportunities to provide answers.
Sometimes, you’ll find that the answer another reader is looking for is too long to post as a comment. Use these opportunities to provide a summarized answer, and end with a link to your article.
Another place the public turns to are forums such as Yahoo Answers and Google Groups, as well as industry (or even product) specific options. These offer much the same opportunity as the blog comment section does.
5. Testimonials
All companies, big and small, love showing off the testimonials they’ve received from their clients. In fact, you’ll notice that most business sites showcase a few select testimonials on their homepage, and a few have whole pages dedicated to customer reviews (which always have a link on the homepage—usually something like “customer success stories”). Here’s an example of what a testimonial page looks like.
So how do you turn this into an easy method for earning quality backlinks for your site? The first step is to sit down and make a list of products and services you’ve used recently. A good rule of thumb is to think of those you’ve used regularly (or started using) over the past six months. This can take some time, and will likely be an ongoing process, but it’s by far the longest part of this method.
Next, you’ll want to see whether or not their sites have a testimonial page. If they do, spend a few moments writing up a short, positive review of your experience using the product or service, and reach out to them. Most sites have a feedback feature or will include an email account for testimonials on their contact page.
And that’s it! You won’t even have to ask for a link because almost every single time they’ll include it automatically—just to prove that you’re a real person. Be sure to mention that they’re allowed to use your testimonial on their homepage, as that’s where your link will get the most exposure.
6. Blogger Reviews
Testimonials on other sites are an excellent way to generate backlinks, but there’s also an equally good option that allows for testimonials on your product or service to be a backlink source to your site.
How so? By offering it to bloggers in your industry free of charge. While this isn’t exactly a free means of building backlinks, the cost is very minimal, and the results should pay for themselves rather quickly.
So what you want to do is search for bloggers who do provide some reviews for products and services in your industry. Narrow the results down to the most official ones before moving onto the next step.
This is where you want to make an offer. Follow this guide:
Start off with a friendly greeting, and mention that you were looking for articles on your topic when you found their post. Compliment them on their content, and then let them know that you provide a product or service that matches the subject. Mention what you usually charge, and then say that you’d like to offer it to them free of charge. All you’d like in return is for them to consider making a mention of your business on their blog or possibly do a review.
If they’re interested, they’ll get back to you. One thing you should be aware of is that this method isn’t guaranteed to work every single time because you can’t force the bloggers to write a positive review—you’re reaching out to them in good faith. You want to be very careful in the way you contact them as well because explicitly asking for a link (or even a review) is a violation of Google’s Webmaster Guidelines.
7. The Moving Man Method
The Moving Man Method is one of the easiest ways to build high-quality backlinks to your website from authoritative sources. Sometimes, a big name company or service provider goes out of business. This process can happen for any number of reasons, including internal politics or bad management. Sometimes the company name is linked to the founder, and the business shuts down after they retire or pass away.
While they were operational, however, they provided quality content on their site, which generated a lot of backlinks from other websites. Usually, these sites are shut down as well, and the domain name isn’t renewed, but some companies (primarily recognized leading experts) have registered their domain names a couple of years in advance. When the business goes bust, the site remains online, but usually, the content will be removed. This means that the backlinks they’ve built will still work, but will direct users to blank pages.
At other times, the site content remains online but is no longer being updated.
To find examples, you’ll need to find authoritative sites that contain a lot of links to other pages. Using Domain Hunter Plus, you can see which of these links lead to sites that load blank pages. Next, you’ll use a program like Ahrefs to download a list of all the backlinks pointing to that site.
This is where you start generating backlinks to your site. If you’ve got content that caters to the same demand that the defunct site used to, you can reach out to the sites containing backlinks to them and let them know that the link is no longer operating correctly because the other site has been taken down. Offer them a resource on your site as a replacement, and chances are very likely that you’ll be awarded a quality backlink.
8. Broken Links
This technique is very similar to the Moving Man Method, except instead of looking for links that are old or blank pages you’re looking for links that give a 404 error. If you’ve spent any time on the internet at all, the chances are high that you’ve come across a 404 error a couple of times at least. When a site has been taken down entirely, existing backlinks on other sites will result in a 404 error. We call these “broken links”—and they’re bad news for SEO on the site hosting them.
Once again, you’ll want to find resource pages for your industry and check them for broken links. We don’t expect you to click every link in the hopes of finding one—just use a browser extension like Check My Links for Chrome. Broken links will be highlighted in red, making them easy to find at a glance.
Your next move is the same as with the Moving Man Method. You’re going to send the resource page site owner an email to notify them of the broken link, making sure to tell them exactly what the broken URL is as well as where on their page the link is found. To do so, you may want to include the anchor text they’ve used, as well as the URL for the page containing the broken link.
Once again, you’ll inform them in a friendly manner that your site has relevant content that covers the same topic. Offer them a link to your pages to replace the broken link, and in most cases, you’ll have earned yourself a new backlink.
9. Link Reclamation
Sometimes, your business or brand will get mentioned online without any link to your site. This step is usually due to human error, but the good news for you is that it can be a new source of backlinks.
Link reclamation is simple but very powerful. Usually, you’ll find that someone has mentioned you on their blog because they like one (or many) of your products or services. The post isn’t always a review per se—in some cases, they’ve brought your brand or business up as part of a larger narrative.
All you need to do to find these mentions is use a tool like BuzzSumo, which generates a content alert every time someone writes about you. Most of the time, you’ll find that they’ve already included a link to your site, which is great news, but sometimes the link is missing.
Instead of sitting there wishing they’d added a link, send them an email! Thank them for mentioning your business in their article (bonus tip: it helps to compliment the post as well), and ask if they would consider adding a link to your site. Mention that it can help their readers to find you if they want to.
Don’t insist on having the link added. Put in a friendly request, repeat your thanks, and wish them well before signing off. Almost every time, you’ll get a positive response, and you’ll have earned a new backlink.
Sometimes, link reclamation will get you some of the most powerful backlinks, and if you stick to our guide as to how to go about asking for the link, you’ll probably find they’ll give you a positive mention again in the future—this time with the link already added.
10. Helping Hacked Sites
Thanks to series like Mr. Robot and movies such as Blackhat (2015), more and more people are becoming aware of how often websites get hacked. Recently, the ransomware attacks have caused quite a legitimate panic worldwide.
But thousands of sites get hacked on a daily basis in a far more subtle manner. Some hacks cause your site to start spamming emails that you can’t find in your outbox, or add pages that promote and sell prescription drugs.
When a site has been hacked to add pages quietly, it’s not so great for the site owner—especially because they’re not likely to notice it themselves unless they’re constantly on the look-out for them. But if you can find hacked sites in your industry, you can turn it into an opportunity for a backlink.
To find such sites, all you need to do is use a inurl:keyword + “keyword” search string. Inurl:fitness + “Viagra” is a typical example of how to find hack pages in the fitness industry.
Next, you’ll let the site owner know about the page, providing a link to it so they can see quickly find the hack in the backend of their site builder or content management system and get rid of it. Sometimes, as a token of gratitude, they’ll ask if there’s any way they can repay you. This is where you mention that you’ve recently published an article that they may be interested in, and ask if they would mind adding a link from one of their high ranking pages. It’s as simple as that!
11. Website Feedback Sites
An excellent way to not only generate backlinks but also get input on how to improve your site’s user experience is to submit your website to one of the many, many feedback sites.
These are designed to help site owners make the most out of their site’s potential regarding layout and conversion. Sure, usability evaluation techniques are an excellent way to do so as well, and we certainly recommend that you perform one at least once a year (and most especially when you’ve only recently launched, or you’re planning a redesign). But these don’t often result in backlinks, so when it comes to hitting two birds with one stone—improving your UX as well as your SEO—website feedback sites are the way to go.
Komunikasi serial mikrokontroler software informer. All you need to do is create an account on one or more of these sites, and then submit your site for review. Add a little description of how you think or would like to improve it, and that’s it!
The best website feedback sites automatically add a backlink to your site. It seems like an obvious feature, because it allows contributors to find your site easily, but some of these platforms don’t inherently add the link.
So if you’re looking for a great feedback site that will automatically generate a link for you, these are some of the most authoritative ranking ones.
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December 2020
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